Music Studio
Rebrand
A full identity overhaul: website, logo, brand system, and print collateral. All in Figma, before generative tools existed.
Redesign and rebrand the website and the entire brand. Everything was dated and provincial. A young new owner came in, and the identity needed to match — the audience is young too: students, first-time musicians.
Started with competitor research and references. Built a detailed portrait of the audience: 17–25 year olds, first serious studio, want something that feels theirs. Then came prototypes, navigation logic, and site structure.
Designed a multi-page website with full responsive adaptation. Only once the site was on rails did I move to the logo and identity framework — the order matters, because style should come from logic, not the other way around.
Once the site was done, the style was already readable. Built the logo and visual framework from it. From there, the print orders came naturally: membership cards, gift certificates, learning documents, the main entry poster, business cards, calendars.
Everything exclusively in Figma — generative tools were barely a rumour at the time.
A unified system that works from business card to entrance sign. Updated branding that speaks to a young audience while holding professional weight.
One of my earliest large projects — and one of the few where every design decision, from UX to mockups, was made by hand, with no generative tools at all.