Women's
Underwear
Main product images and infographics for a women's underwear brand on marketplaces.
Design main-image layouts for split testing. Sometimes from the client's references, sometimes from my own.
The brand has no brand book, so the style was built from scratch for each layout.
Layouts were produced in test sets, not one at a time. Within each set, variants differ by a single parameter: the claim, the crop, the staging, the type weight, whether a body appears at all.
One variable per variant — otherwise the result doesn't explain what actually worked.
Figma, generative AI for scene context and product staging. Every layout built from scratch.
300+
My variants are regularly selected as the main catalogue card. In a six-way split test, my version took the highest CTR in the set and was set as primary.
The collaboration has been running since July.